How did the idea for the West Coast route first come to life?
With our expansion into the American market, we took the time to truly understand what could feel exciting and meaningful for our guests. We wanted to create something beyond just another driving route and deliver an experience that feels memorable from beginning to end. That is exactly why the West Coast stood out to us.
What makes this journey different from previous OneLife experiences?
For the first time, we are exploring the western part of America, driving through breathtaking and remote landscapes before finishing in a city known around the world for its entertainment and energy. The contrast between the untouched nature, endless roads, and vibrant final destination creates a completely new kind of adventure for OneLife.
What kind of feeling does driving through the American West create?
The landscapes feel incredibly vast, and there are moments where you lose phone signal entirely. It creates a feeling of freedom and isolation that is difficult to experience elsewhere. In many moments, it is simply you, the car, and the road, allowing you to fully focus on the driving experience and the beauty surrounding you.
Why were Montana, Wyoming, Idaho, Utah, and Nevada chosen for this route?
The experience and knowledge of the people we work with in America, combined with inspiration from events that took place there years ago, helped us shape this route. We wanted every state to bring a different atmosphere and scenery, creating a journey that constantly evolves and leaves a lasting impression.
How does the scenery evolve throughout the journey?
From high mountains and dense forests to vast open landscapes and almost desert like scenery by the end of the route, the environment transforms constantly. In the span of one week, you experience an incredible variety of landscapes that make the journey feel immersive from start to finish.
What makes driving through these landscapes so special?
The nature itself feels powerful and overwhelming. Long open roads with barely any traffic create a completely different atmosphere compared to driving through busy cities filled with traffic lights and intersections. The contrast makes the experience feel raw, intense, and incredibly freeing.
What do you hope participants take away from this experience?
It is all about the memories and emotions created along the way. The roads, the landscapes, the wildlife, the food, and the places we experience together as a group all become part of the story. Combined with the feeling of exploring a part of the world we do not often experience, it becomes something truly unforgettable.
What would you say to someone considering joining OneLife West Coast 2026?
If you have a passion for automotive journeys and appreciate the style of driving that OneLife represents, this is something you should experience for yourself. The West Coast route offers something far from ordinary and creates moments that stay with you for a lifetime.
